Kith is no stranger to having a strong presence in Madison Square Garden. Since Ronnie Fieg was named New York Knicks creative director in 2022, the arena has hosted Kith Night during some of the team’s highest-profile matchups. Now, Kith will have another night at “The World’s Most Famous Arena.”
On Friday, Kith announced its first-ever partnership with the New York Rangers via social media.
The result of the partnership is Kith Night at Madison Square Garden presented by Chase, which will take place on Jan. 18 when the Rangers face the Columbus Blue Jackets. Game time is scheduled for 7 p.m. ET.
Via social media, Kith revealed it has worked with the team on giveaways, branded concessions and more, and stated there will be a pop-up at the main entrance that will feature a Kith for the New York Rangers collection. The pop-up will open at 5 p.m. ET.
What’s more, Kith said in its social media post that it has partnered with Chase to host an event ahead of the game’s start in The Garden’s Chase Lounge that includes a meet-and-greet with Rangers alumni and in-arena exclusive products. Also, there will be complimentary Kith Treats, featuring The Hat Trick, a limited-edition ice cream special that will only be available during Kith Night.
Kith historically has had strong ties to the world of sports in New York through both collections and partnerships. Most notably, Kith’s ties to the Knicks have created excitement for both the brand and the team alike, with highlights including The Lox and Dipset modeling Kith projects with Nike, sneaker collaborations with New Balance, Knicks players — both current stars and retired legends — modeling its collections and more.
About the Author
Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via @peterverry on Instagram) and spends most of his free time on a trail. He holds an M.A. in journalism from Hofstra University and can be reached at peter.verry@footwearnews.com.
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